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Dear Sensei/Grasshopper Mentor. How do I build a video?

Sensei/Grasshopper Mentor.  How do I build a video.


I received a mentoring request from Debbie Laity up in Cedaredge Colorado.  Debbie really wants to get more involved with creating/editing and posting video.  She has a great vision to create videos the capture the essence of her area.  Specifically she wants to share with her viewers some of the excellent fishing water found near Cedaredge.


Debbie just had one glaring problem...where do you start?  A great question and one I had to ask myself when I set out to create some of my real estate and localism type video.  I am thrilled Debbie called me and it’s a pleasure to offer some insights and tricks to hopefully shorten her learning curve so she can begin her journey into the world of video.


So where do you start?  Debbie is certainly not technically challenged and she admits to having teenagers in the house which as she put it “have this stuff in their DNA” So I don’t have to get too technical here.


One of the first questions I asked Debbie is what software she currently uses? The answer was none.  I also wanted to know her choice of operating system i.e. Mac or PC, she uses a PC.  That narrowed the field for me to software I have become acclimated to being Sony HD Vegas.  There are plenty of options for video editing software, this is just one I found to be affordable and enough bells and whistles to keep me interested.  So, I shared a free trial download for Debbie to implement.  I have no doubt we will be spending more time via PC to PC, telephone and emails to work through some of the certain kinks she will surely encounter.  


Equipment is important but you can create a decent video using a smartphone for both video and still photos, although I find a good tripod and camera (s) certainly add quality to the finished product.


1.  Think about what your video is going to be about.  The who, what, when and where.

2.  How do picture the general flow to be? How will it start, the content and the end.

3.  Will you be using still photos, video only or a combination of the two.

4.  Will you be providing music, sound effects, voice over or just as it comes off the camera.

5.  If you're going to use music, be sure you do not violate copyright laws. I don’t want to visit you in prison. There are a gazillion Royalty Free online options for music and sounds.  Find one you like and read the fine print. With some you just have to give credit at the end of your video.

6.  If you plan to use still photos be sure to take the photos in the correct aspect ratio i.e. 16:9,     otherwise you will have those ugly black sidewalls on your video.

7. I like to clean up any still photos before I drop them into the video timeline.

8. The video editing software will typically have tools to edit out camera shake (if it’s not too bad)

9. You will be able to edit individual video clips to remove sections or unwanted sections.

10. Drop in the edited video clips, still photos.  You will likely want to have some sort of transition between each picture/video so the finished video flows together seamlessly.  The editing software provides a plethora of options for doing this.

11. Once the video is crafted to your liking it’s time to upload to YouTube, Vimeo etc.  

12. If you don't have a YouTube channel created it’s time for some more Sensei/Grasshopper Mentorship.  




Albuquerque Homes and Lifestyle Blog

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John McCormack    Owner/Managing Broker,  e-PRO

505-980-4576 / John@AlbuquerqueHomes.com

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Dear Sensei/Grasshopper Mentor. How do I build a video?
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