Please stop by Mary and Dick Greenbergs page and leave your input and messages. I'm sure Dick and Mary will appreciate hearing from you and please them John McCormack, Albuquerque Realtor sent you. Make it a great day in all you do.
We use e-mail marketing quite a bit, and one of the things we do with a new listing is to send a new listing e-mail to a list of all of the Realtors in our area. The e-mail is a brief one-page deal, with a picture that links to the listing's site on Realtor.com, and a short one paragraph description. No attachments, nothing to open.
We have been amazed at the small but significant number of intensely negative reactions that we have regularly received from these mailings - rude demands to be removed from the mailing list and even threats of legal action. And one company in our area systematically blocks such e-mails from reaching their agents.
Our reasoning for using this method for getting the word out about our listings is pretty conventional and straight-forward...I think.
We have a responsibility to market our listings. Realtors would seem to be a natural target audience for some of this marketing.
Realtors used to be the primary information source for home searches. That's changed, and we've adapted - our buyers are doing their own on-line searching and telling us what they have found and want to look at. But when we have a chance to find something before they do, it makes us look good. So, we would think that Realtors would welcome timely notice of new listings.
And Realtors are still the initial source of info for about 40% of new homes sold.
Further, e-mails are much more environmentally responsible than flyers - we're not killing any trees.
At a very basic level, real estate is about collaboration. We share information - that's what the MLS is all about, we offer cooperation, and we have a set of standards and practices that encourage us to work effectively together.
So why get mad when someone sends you an e-mail? Yeah, we all get spammed too much, but how hard is it to hit the delete button for what does get through our filters? These e-mails are at least theoretically relevant to what we do, so what's the problem?
Mary & Dick Greenberg
Coldwell Banker - Fort Collins
702-A W. Drake Rd.
Fort Collins, CO 80526
970-689-4663
www.maryanddick.com
We use e-mail marketing quite a bit, and one of the things we do with a new listing is to send a new listing e-mail to a list of all of the Realtors in our area. The e-mail is a brief one-page deal, with a picture that links to the listing's site on Realtor.com, and a short one paragraph description. No attachments, nothing to open.
We have been amazed at the small but significant number of intensely negative reactions that we have regularly received from these mailings - rude demands to be removed from the mailing list and even threats of legal action. And one company in our area systematically blocks such e-mails from reaching their agents.
Our reasoning for using this method for getting the word out about our listings is pretty conventional and straight-forward...I think.
We have a responsibility to market our listings. Realtors would seem to be a natural target audience for some of this marketing.
Realtors used to be the primary information source for home searches. That's changed, and we've adapted - our buyers are doing their own on-line searching and telling us what they have found and want to look at. But when we have a chance to find something before they do, it makes us look good. So, we would think that Realtors would welcome timely notice of new listings.
And Realtors are still the initial source of info for about 40% of new homes sold.
Further, e-mails are much more environmentally responsible than flyers - we're not killing any trees.
At a very basic level, real estate is about collaboration. We share information - that's what the MLS is all about, we offer cooperation, and we have a set of standards and practices that encourage us to work effectively together.
So why get mad when someone sends you an e-mail? Yeah, we all get spammed too much, but how hard is it to hit the delete button for what does get through our filters? These e-mails are at least theoretically relevant to what we do, so what's the problem?
Mary & Dick Greenberg
Coldwell Banker - Fort Collins
702-A W. Drake Rd.
Fort Collins, CO 80526
970-689-4663
www.maryanddick.com
Albuquerque Homes and Lifestyle Blog
 |
|
|
********************************************************************************
John McCormack Owner/Managing Broker, e-PRO
505-980-4576 / John@AlbuquerqueHomes.com
Search Albuquerque Homes For Sale * Search Albuquerque Homes & Lifestlye
If your considering Buying, Selling or Relocating to Albuquerque or Rio Rancho, NM and need a Professional Realtor It would be my pleasure to help you!
Be sure to visit my AlbuquerqueHomes.com website for total access to all available homes in the following New Mexico communities: Albuquerque, Rio Rancho, Los Ranchos, Placitas, Bernalillo, Tijeras, Sandia Park, Cedar Crest, Bosque Farms, Los Lunas & Belen.
Come On Back and Visit My
 |
|
|
|
|
